Curiosity calculator

How much curiosity are you leaving on the table?

Select your situation and adjust the numbers. Based on published research — your results will vary.

I'm generating interest for a

55%

of high-consideration buyers now use ChatGPT, Claude, and so on when researching a purchase decision.

McKinsey Oct 2025 — 50%+ of consumers use AI for high-consideration purchase research

Curious people per month 2,000

Ad clicks, event attendees, social link visitors — people who showed genuine interest

20015K
Average product value $2,500

What a converted buyer spends

$500$10K
Conversion rate 18%

How often a real visitor turns into a sale

5%40%
Without inqa
Captured
30/mo
1.5% via slow processes like forms or badge scans
Going to ChatGPT, Claude, and so on
1,100/mo
Researching without you
Annual pipeline
$97K
Unbounce 2024 · IRP Commerce
With inqa
Captured
240/mo
12% via instant conversation
Still drifting
880/mo
Significantly reduced
Annual pipeline
$778K
Modelled estimate
Additional pipeline / year
$681K
+210 more conversations per month
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Illustrative only — your results will vary. Form capture and AI drift rates are published benchmarks. inqa conversation rate is a modelled estimate; no live customer data is used in this calculation.

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