For marketing leaders launching something new — a product, a category, a way of working. B2B or B2C.
Your buyers go to their usual places.
ChatGPT doesn’t know your product — you launched after its training data.
Reddit has no threads. Nobody’s discussed it yet.
Search has your press release. Maybe a competitor’s take. Nothing real.
YouTube has zero reviews.
The internet hasn’t caught up. It won’t for months.
“Every question about your launch gets answered by someone other than you — or doesn’t get answered at all.”
Before the internet catches up. Before competitors reframe your category. Before your buyers form opinions from sources you didn’t write.
The first conversation a buyer has about your new product sets the frame for every conversation after. If you’re not in it — someone else is writing your story.
Or they did — and hit a question on page 4 that stopped them cold. No one to ask. So they closed the tab, went looking, found something else, and left with the wrong frame.
They clicked your launch ad with genuine curiosity. They landed. They read. They had a question the page didn’t answer. They left. You got a bounce and a pixel.
They downloaded it. Maybe they read it. Maybe they got to page 6, hit a question, and stopped. You don’t know where they got stuck — or why. The document was a dead end.
They saw the launch. They searched for more. They found a competitor’s response to your announcement before they found your own explanation of what you actually built.
Someone on your team fields the first inquiry. They know the product exists. They don’t know it well enough to handle the real questions yet. The conversation goes sideways. The follow-up takes weeks.
inqa bridges both.
It gets downloaded. Maybe read. Maybe not.
No way to know where they got stuck.
No way to answer the question on page 4.
Now:
A QR code on the cover. A link in the footer.
Wherever a question forms — a conversation starts.
The document becomes the conversation.
Start with what you already have — the product guide, the capability brief, the launch PDF, the white paper. Attach inqa. Every surface where buyers encounter your launch becomes a live conversation.
Your product guide. Your capability brief. Your launch PDF. Your white paper. Your internal brief. inqa builds the concierge from what you already have — your information, your positioning, your proof points, your objection handling. Nothing to write from scratch.
A QR code embedded in the PDF or product guide — buyers hit a question on page 4 and start a conversation right there. A link in the ad. A button on the landing page. A QR on the launch event signage. A QR on the slide. The same concierge runs across all of them.
Trained on your launch — not the internet’s version of it. Every question gets your answer: your positioning, your proof points, your competitive edges. Not what ChatGPT thinks you do. Not what a competitor says you do. What you actually do.
Before the first real conversation, your team sees what buyers asked, where they got stuck, and whether they’re ready to go deeper. No fumbling. No repeating information the buyer already read. The first meeting is already the second meeting.
Top questions across every conversation. What’s landing and what isn’t. Where buyers get stuck in the content. What competitors are being mentioned. What your market is actually asking that your launch materials don’t answer yet. Real intelligence — live, not in a survey six months from now.
Always with a human in the loop — never a dead end.
Not a vanity dashboard. The real-time read on how your launch is landing — what’s resonating, what’s confusing, and what your market is actually asking that your launch materials don’t answer yet.
What you might see in the first 30 days of a launch.
The section on [technical concept] in the product guide generates 3x more questions than any other part. A plain-language companion would reduce friction.
New entrant C appearing for the first time — worth monitoring.
Questions your team is fielding repeatedly: top 5 captured and answered in the concierge. Escalations and follow-up delays down significantly vs. week 1.
Change how someone thinks about something —
before others do.
What are you launching? Who’s the buyer? We’ll show you exactly what inqa would look like running across your launch surfaces — what the conversation captures, how it routes, what signal you’d have in week one.
We’re working with our first cohort of customers now — happy to talk about being in it.
Launching at a conference? Speaking on stage? inqa is one concierge — across every surface your launch touches.