For events

The real conversation starts when they leave the booth.

Your buyer scans the QR. They get an intelligent conversation — not a brochure. You walk away knowing exactly what they actually cared about.

Talk about your next event See how it works
The events problem

You spent on the moment. It left anyway.

Booth. Travel. Sponsorship. Hotel. Swag. A team of four for three days. You created a moment of genuine curiosity — someone stopped, listened, asked a question that mattered.

Then the event ended. The conversation about your product — the real one, the one that happens on the flight home, in Slack with their team, in ChatGPT at midnight — happened somewhere you don't own. With information you didn't supply.

You got badge data. The follow-up that went out couldn't tell anyone apart. And the six-figure investment became a spreadsheet of names.

What you spent
  • Booth design and build
  • Sponsorship and floor space
  • Team travel and accommodation
  • Swag, collateral, demos
  • Your team's time — all of it
What you got back
  • Badge scans
  • Business cards
  • A list with no context

The conversation happened. Just not with you.

Where it goes instead

They leave the booth —
and the conversation moves.

The moment of curiosity your booth created doesn't disappear. It follows them out the door. And that's the problem. You paid for the awareness. The moment was real. But the conversation happened somewhere you weren't — with information you didn't supply, framing you didn't set, and a next step that wasn't yours.

Conference hallway conversation
The hallway
They mention you to a colleague ten minutes later. That person has a competing opinion.
Person on phone between sessions
Their phone, right there
Between sessions, they ChatGPT you, go to Reddit, talk to others. They find a generated version from little information.
Group dinner conversation
Dinner
Three of them compare notes. One saw your competitor's booth too.
On the flight home
The flight home
They have two hours and no wi-fi to shape their view. You're not in that conversation.
How inqa works at events

QR at the booth.
Conversation that doesn't stop.

inqa sits at every point in the event journey — from the first scan at the booth to the buying conversation that happens three weeks later.

1
The scan at the booth

A QR code on your booth wall, your product card, or your handout. They scan when curiosity peaks — not when your rep has a minute. The conversation starts immediately, in your voice, trained on everything your brand knows.

No app. No form. Just a conversation.
Scanning a QR code at an event booth
2
The conversation that answers what they actually asked

Not a brochure. Not a chatbot FAQ. A real-time conversation trained on your product, your positioning, your objection handling — that listens to what they're actually asking and matches it to the right answer. If they ask about pricing, it handles that. If they ask how you compare to a specific competitor, it handles that.

3
The follow-through — on the flight home

The event ends. They leave. But the link is still live. On the plane, at dinner, in the Uber back — when they actually have time to think about what they saw, the conversation is still there. They can pick it up where they left it. The moment of curiosity doesn't close with the convention center.

Continuing the conversation on the flight home
4
Qualification — without a form

You define what fit looks like. The conversation surfaces the signals naturally. Team size, budget range, timeline, existing stack — it comes out in the flow of a real conversation, not a four-field qualification gate that kills the moment.

5
Routing — to the right next step

Every conversation ends with a deliberate next step. If they're ready to talk to a rep, the handoff comes with a brief — not a name in a spreadsheet. If they're not ready, they go into nurture with the right context. If they're clearly not a fit, a graceful close. No one gets the same generic follow-up email.

Conversations flow into your CRM — HubSpot, Salesforce, Marketo — same as your existing forms do, with richer signal.

And if they need a rep — the rep gets a brief, not a list.

Always with a human in the loop — never a dead end.

What you'll know

Synthesized intelligence —
from every booth conversation.

Not badge data. The kind of signal that tells you which sessions drove real curiosity, which objections came up most, and how your event conversations converted compared to every other channel.

Top questions from booth conversations
  • How does this work for a team our size? 58
  • What does setup actually involve? 41
  • How is this different from what we're using? 37
  • What does pricing look like? 29
  • Can we see a live example? 23

Three new question patterns emerged in the afternoon sessions.

Top objections at this event
  • "Already have something for this" 44
  • "Needs to go through procurement" 31
  • "Not the right time — ask me in Q3" 26
  • "Need to see a case study first" 19

"Already have something" up significantly vs. last event. Worth a messaging adjustment.

Which sessions drove the most curiosity
  • Keynote Day 1 38% of scans
  • Panel: Growth in a Down Market 24% of scans
  • Lunch break traffic 18% of scans
  • Opening networking reception 14% of scans

Sponsor the Day 1 keynote next year.

Conversion — events vs. other channels
3–4x

Event conversations carry higher intent than any other channel. Industry research consistently shows 3–4x the conversion rate of website forms or ads.

Events create the highest-intent conversations. The question is whether you're capturing them.

How we work

AI agents aren't sold off the shelf. They're tuned for you.

inqa isn't a SaaS subscription. You run it like a Google or Meta campaign, while our team — helps you set it up, tailored to your information and brand voice, tune the conversation, the qualification, the routing, the brand voice — against the conversion goals that matter to you. Live and running across every surface. Ready in weeks, not months.

Deeps Ramanathan, co-founder of inqa
The whole point

Change how someone thinks about something —

before others do.

Ready to talk?

Tell us about your next event.

What's the conference? What are you launching there? We'll show you exactly what inqa would look like running at your booth — what the conversation captures, how it routes, what you'd know on the plane home.

We're working with our first cohort of customers now — happy to talk about being in it.

Thanks — we'll be in touch shortly.

Speaking at the conference too? inqa runs on your slide just as well as it runs at your booth — same concierge, different surface. → see how it works for speakers