For events

The real conversation starts when they leave the booth.

Events create the moment of curiosity. inqa is how that moment stays with you — past the badge scan, past the flight home, past the point where your team lost the thread.

Talk about your next event See how it works
The events problem

You spent on the moment. It left anyway.

Booth. Travel. Sponsorship. Hotel. Swag. A team of four for three days. You created a moment of genuine curiosity — someone stopped, listened, asked a question that mattered.

Then the event ended. The conversation about your product — the real one, the one that happens on the flight home, in Slack with their team, in ChatGPT at midnight — happened somewhere you don't own. With information you didn't supply.

You got badge data. They got a generic follow-up email. And the six-figure investment became a spreadsheet of names.

What you spent
  • Booth design and build
  • Sponsorship and floor space
  • Team travel and accommodation
  • Swag, collateral, demos
  • Your team's time — all of it
What you got back
  • Badge scans
  • Business cards
  • A list with no context

The conversation happened. Just not with you.

Where it goes instead

They leave the booth — and the conversation moves.

The moment of curiosity your booth created doesn't disappear. It follows them out the door.

Conference hallway conversation
The hallway
They mention you to a colleague ten minutes later. That person has a competing opinion.
People on phones
Their phone, right there
Between sessions, they Google you. They find what they find.
Group dinner conversation
Dinner
Three of them compare notes. One saw your competitor's booth too.
On the flight home
The flight home
They have two hours and no wi-fi to shape their view. You're not in that conversation.

You paid for the awareness. The moment of curiosity was real. The conversation just happened somewhere you weren't — with information you didn't supply, framing you didn't set, and a next step that wasn't yours.

How inqa works at events

QR at the booth. Conversation that doesn't stop.

inqa sits at every point in the event journey — from the first scan at the booth to the buying conversation that happens three weeks later.

1
The scan at the booth

A QR code on your booth wall, your product card, or your handout. They scan when curiosity peaks — not when your rep has a minute. The conversation starts immediately, in your voice, trained on everything your brand knows.

No app. No form. Just a conversation.
2
The conversation that answers what they actually asked

Not a brochure. Not a chatbot FAQ. A real-time conversation trained on your product, your positioning, your objection handling — that listens to what they're actually asking and matches it to the right answer. If they ask about pricing, it handles that. If they ask how you compare to a specific competitor, it handles that.

3
The follow-through — on the flight home

The event ends. They leave. But the link is still live. On the plane, at dinner, in the Uber back — when they actually have time to think about what they saw, the conversation is still there. They can pick it up where they left it. The moment of curiosity doesn't close with the convention center.

4
Qualification — without a form

You define what fit looks like. The conversation surfaces the signals naturally. Team size, budget range, timeline, existing stack — it comes out in the flow of a real conversation, not a four-field qualification gate that kills the moment.

5
Routing — to the right next step

Every conversation ends with a deliberate next step. If they're ready to talk to a rep, the handoff comes with a brief — not a name in a spreadsheet. If they're not ready, they go into nurture with the right context. If they're clearly not a fit, a graceful close. No one gets the same generic follow-up email.

And if they need a rep — the rep gets a brief, not a list.
What you'll know

Synthesized intelligence — from every booth conversation.

Not badge data. The kind of signal that tells you which sessions drove real curiosity, which objections came up most, and how your event conversations converted compared to every other channel.

Top questions from booth conversations
  • How does this work for a team our size? 58
  • What does setup actually involve? 41
  • How is this different from what we're using? 37
  • What does pricing look like? 29
  • Can we see a live example? 23

Three new question patterns emerged in the afternoon sessions.

Top objections at this event
  • "Already have something for this" 44
  • "Needs to go through procurement" 31
  • "Not the right time — ask me in Q3" 26
  • "Need to see a case study first" 19

"Already have something" up significantly vs. last event. Worth a messaging adjustment.

Which sessions drove the most curiosity
  • Keynote Day 1 38% of scans
  • Panel: Growth in a Down Market 24% of scans
  • Lunch break traffic 18% of scans
  • Opening networking reception 14% of scans

Sponsor the Day 1 keynote next year.

Conversion — events vs. other channels
14%

Event conversations converting at 14% — vs. 4% from website and 9% from ads.

Events create the highest-intent conversations. The question is whether you're capturing them. Now you have the number to prove it internally.

How we work

AI agents aren't sold off the shelf. They're tuned for you.

inqa isn't a SaaS subscription. We work alongside your team — tuning the conversation, the qualification, the routing, the brand voice — against the conversion goals that matter to you.

Less hands-off. More hands-on. Ready in weeks, not months.

The whole point

Change how someone thinks about something —

before others do.

Ready to talk?

Tell us about your next event.

What's the conference? What are you launching there? We'll show you exactly what inqa would look like running at your booth — what the conversation captures, how it routes, what you'd know on the plane home.

Thanks — we'll be in touch shortly.